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Magento Multistore and Multi Website

Author Bio :

Jason Roiz is Magento developer at OSSMedia Magento development services company and is also engaged in writing informative articles on best tools and tricks for Magento development. His write-ups have proved beneficial for a wider group of Magento developers across the globe.

It is common knowledge that Magento is always in sync with the requirements of merchants planning to take their business online. When it comes to looking for the most ideal content management system to build their eShop on, Magento springs up almost instantly.


The performance levels and the scalability of this CMS has already given the other well established CMS platforms a serious run for their money. And one such feature that further elevates Magento's significance is the ability to set up and host multiwebsites and multi-stores.

This new feature under the Magento hood is built with great attention to detail. The system that allows for you to build multiwebsites and stores is called GWS (Global, Website, Store):

  • Global signifies the installation in its entirety.
  • Website signifies the source that hosts multiple stores.
  • Store (or store view group): While a single website may be hosting several stores, but when it comes to managing the frontend-specific elements like categories and product displays, it can be done from the stores. The store view group lets you address the root categories and this is how you can make sure that you can set up more than one store on a single website.
  • Store View refers to the interface between the website and the end-user. It dictates how data is showcased on the website.

Let's Take an Example

Take, for instance, a scenario where in you want to open an online store that can sell shoes, electronics and grooming products. Moving forward, we divide our catalogue into 2 stores and 2 websites. Now, we can decide on selling the electronic good from their exclusive website while shoes and grooming products can be sold collectively on the other website. So, we buy domains and Now, in order to ensure that information about customers and the order-specific details on the two websites don't get mixed up, we turn off the data sharing feature between the two websites.

On, we can further build two stores – shoes and grooming products. Now, both, shoes and the grooming products entail a wide range individually in terms of the variety and the price bands they belong to. So, what we are ging to do is that we will segregate these two in different sub categories of their own so that we do not have to deal with an enormous single category. With the stores finally created, corresponding root categories will be assigned to them.

Besides, it would not be a bad idea to have a catalog for both your websites in 2 different languages - English and let's say, French. To implement the same, there is the need to create an English and French store view for all the stores.


The GWS system is utilized as a sort of tree by the Magento setup while putting up the store. The Global settings refer to the default settings that are providing the stores with their elementary structure. To explicitly state that a particular feature is only meant for the specific website or store view, we need to un-check the checkbox against that feature. For example, we can have PayPal as the payment system on both websites, but we want Nelnet to be there only on For implementing the same, we need to head for the configurational settings and in there, select from the store view's drop-down menu. PayPal can be enabled or disabled for this website.

Settings for The Store View

When you are through with all the steps involved in creating the store view, you then have to move to modifying the configurational settings in the layout, along with makes some tweaks to the visual interface of the store view. Customers can also resort to the drop down for switching from one view to the other. On every reload, you can substitute the current page with the alternate view, without having to refresh it completely.

This also makes it possible for us to run A-B tests on different kinds of designs so that you are able to figure out which design can lead to the maximum conversions for your business. the diverse designs in order to find which one tosses at you maximum conversions.

So, with a clear-eyed understanding of how multistore and multi websites work in Magento, it would be a great idea to transform this idea into something tangible.


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